Why It Matters
The Situation At a Glance
Gen Z are entering a world transformed by smartphones, social media, artificial intelligence, a pandemic, and rapidly shifting social expectations and advancements.
All of which are shaping how they think, communicate and perform in the workplace.
They bring unique perspectives, strengths and potential, but most businesses share with us that they can be entitled, unengaged, oversensitive to feedback and lack proactivity, often quitting within 18 months of starting a role.
Paints a pretty gloomy picture right? A picture made gloomier by the knock-on effects:
They struggle to understand, motivate, and lead Gen Z, causing miscommunication, frustration and widening generational gaps.
These issues create low engagement, high turnover, poor performance, rising conflict, and limited innovation, holding back business growth.
Gen Z are your greatest untapped asset
They’re not lazy. They’re not broken.
They’re under-supported in the areas that matter - and over-supported in the areas that don’t.
Research conducted by Harvard University, the Carnegie Foundation and Stanford Research Center concluded that only 15% of job success comes from technical skills and knowledge, the other 85% of job success comes from having well‐developed human skills.
Yet rarely do organisations learning and development initiatives reflect this weighting.
And it’s more important now than ever that it does.
Gen Z are are your future leaders.
They are purpose-driven, creative and adaptable - but too often, their potential is left unrealised.
And if you don’t invest in unlocking that potential, you won’t see the productivity, performance and innovation they can bring.
When they’re misunderstood, it leads to disconnection, disengagement and high attrition.
When they’re supported and their human skills are invested in, they thrive - and so does the business they work with.
Coaching and Consulting for Gen Z, By Gen Z
Most businesses reserve coaching for executives. That’s a mistake. Coaching young people creates lasting change - from the ground up.
The earlier you invest, the more value you can unlock. And yet, hardly any companies are doing this. There’s a real opportunity to be ahead of the curve.
But to truly support young people, you can’t just lift and shift already existing coaching and training programmes.You need to understand young people through and through to be able to engage them in the right way.
So, we started from scratch to make sure our approach was designed and delivered by young people for young people.
A Young, Accredited & Relateable Team
They understand the needs of young people and how to create thriving multigenerational teams, as they have experienced this all themselves.
Our work gives young people the mindset, communication and self-leadership skills they need to thrive in the workplace. To tackle the root causes of poor performance, not just the symptoms.
At the same time, we work with managers to bridge generational gaps that are only getting wider - helping them understand, engage and lead Gen Z in a way that builds trust, connection and performance.
To summarise in a cheesy slogan - “we get young people work-ready, and managers ready to work with young people.” So that young people and businesses don’t grow apart, they grow together.
